Only you know what fits into your life right now, and what might still fit into it when we enter an actual post-pandemic phase. Just as the fear of missing out was a real thing when we could all hang out outside of the home, the fear of missing an “exclusive” online workout class, a new HBO series your friends are all talking about, or that subscription app that promises to simultaneously entertain and educate your kids, can be an additional stressor in these isolating times. That still doesn’t mean you should jump at every free trial offer. Something like Headspace is easy to use and easy to leave, so the company needs to entice you in some way. Something like Salesforce is hard to learn, and therefore hard to leave, Santoro points out. But those app categories are also incredibly crowded, which is why marketers need to push so hard. “In a situation like this more vendors are going to offer the software this way, because they’re certainly not going to come in and say to consumers, ‘Hey, make some big investment, trust me, you’re going to like it,’” says Gartner’s Santoro.Ĭertain categories of apps in particular are well-positioned for this moment, he says, including wellness apps and media-streaming apps-all of which serve habits we might have adopted in our lives before, and now can be extended while we’re all stuck at home. Here are a few things to consider before handing over your email and credit card info.
But taking advantage of what seems like a good deal in the time of coronavirus could end up creating a mess of your digital life in the long run. Free trials or “freemium” services can be incredibly useful, a means of testing out software and seeing how it works before taking the full subscription plunge. Especially if your financial situation has become precarious, or you suspect it will in the near future. It might be tempting to sign up for all kinds of free trials right now. Feeling lonely? Never to be left out when it comes to technology trends, PornHub is offering free trials of its premium service.
Looking to work out? Peloton, Nike Training Club, CorePower Yoga, even a Chris Hemsworth workout app are all offering generous free trials. Kids stressing you out? Amazon-owned Audible is offering six categories of free kids books. Stressed out? Headspace, normally $13 per month, has assembled free collections for health care workers, teachers, and the general public.
But ever since communities around the globe started sheltering in place as part of a widespread effort to curb the spread of Covid-19, various apps have tweaked their subscriptions and blasted out marketing emails to offer potential customers free trials. Who knew everything from yoga memberships to primetime TV to audiobooks for kids could be so cheap?
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